Stephanie
Rutherford
Marketing, Communications & Social Media
About Me
Hello and welcome to my online portfolio! I'm thrilled to have you here. I'm Stephanie Rutherford, a seasoned communications professional with a passion for crafting compelling stories and connecting people through effective messaging. With over 15 years of experience in the field, I've had the privilege of working with some of the most renowned Fortune 300 companies, contributing to their communication strategies and making a meaningful impact.
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My journey in the world of communications began during my early years in elementary school, where I eagerly took on the responsibility of delivering the morning announcements. Little did I know that this small role would ignite a lifelong passion for effective communication. As an Orlando native, I was fortunate to attend UCF for my college education, where I deepened my understanding of the power of words and their ability to shape perceptions.
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In 2010, I graduated from Valencia College with an AA in Public Relations, laying the foundation for my career. But I knew that to truly excel in my field, I needed to continue my education. In 2021, I proudly earned my BA in Human Communication with a specialization in business and professional communication, further honing my skills and staying current with industry trends.
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Throughout my career, I've had the privilege of contributing to the communication strategies of distinguished companies, including the Walt Disney Company and Holiday Inn Club Vacations. These experiences have not only allowed me to refine my expertise but have also provided me with a diverse perspective on how effective communication can drive success in various industries.
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While I've dedicated a significant portion of my life to perfecting my craft, I also believe in the importance of maintaining a balanced life. I am a proud wife and mother of three wonderful boys who constantly remind me of the significance of clear and empathetic communication, both personally and professionally.
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My journey has been one of continuous exploration and growth, as I've embraced new challenges, welcomed diverse opportunities, and embraced the ever-evolving landscape of communication. As you explore my portfolio, I invite you to witness the culmination of these experiences and the passion I have for transforming ideas into impactful messages.
Thank you for taking the time to learn more about me. I look forward to the possibility of collaborating with you and leveraging my expertise to bring your communication goals to life.
Work Experience
2023 - Present
CYPRESS COVE RESORT - Digital Marketing & Communications Manager
Develop & Manage Communication Flows to Different Audiences & Manage Social Media
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Chief Communicator of the Cypress Cove Brand
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Execute Digital Communication Strategy
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Identify Media & PR Opportunities
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Monitor, Direct and/or Respond to Inquiries from Cypress Cove's General Mailboxes
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Point of Contact & Liason Between Travel Groups & Cypress Cove
2018 - 2023
CYPRESS COVE RESORT - Digital Marketing Specialist
Develop & Distribute Communications, Social Media, & Online Company Profiles
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Communication blasts to external partners, members, and guests.
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Execute and maintain project plans and graphic design support to develop content and collateral.
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Manage all social media accounts.
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developed social media & communication strategy seeing a 74% increase in online traffic & 129% increase in followers.
2015 - 2018
WALT DISNEY WORLD - DISNEY VACATION CLUB - Member Services Communications Associate
Provide support for call center through internal communication initiatives, utilizing multiple Communication vehicles including but not limited to email, online, print, and town hall meetings.
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Executed and maintained project plans and provide graphic design support to develop content and collateral for Cast Members.
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Building relationships with internal and external partners and vendors for product knowledge and awareness.
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Maintain internal intranet for optimal cast member resources.
2012 - 2015
HOLIDAY INN CLUB VACATIONS - Communications Specialist
The sole communications support for the marketing call center consisting of 35 sales agents and 25 guest service agents.
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Developed target-specific print, email & social media marketing campaigns.
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Maintained printed & E-collateral.
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Developed relationships with new vendors.
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Developed internal & external communication strategy including email blasts, newsletters, and an internal e-resource.
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Managed communications budget
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Experience in Visio, Prezi, Microsoft Office Suite, Snag-it, Salesforce, Adobe, & ExactTarget
Education
2021 / DEC
University of Central Florida
B.S. Human Communication - Business & Professional Communication Track
Minor: Mass Communication
2010 / DEC
Valencia College
A.A. focused in Public Relations & Communication
